The Marketing Apex loves events . Prior to setting up in 2016, Andrew was driving the success of many of Glasgow and Scotland’s highest profile events through goal-orientated, multi-platform marketing campaigns including:
- 2015 World Gymnastics Championships
- Bank of Scotland Great Scottish Run
- British Cycling National Road Race Championships
- Glasgow Loves Christmas
- Glasgow World Cup
- Glasgow Mela
- Merchant City Festival
Events marketing in action
Our experience in events marketing is extensive incorporating marketing strategy and implementation, digital marketing, sponsor activation, social media, ambassador programmes and event branding.
The Marketing Apex can provide a range of events marketing services including:
- end-to-end event marketing campaign implementation and evaluation
- project management of sponsorship engagement and activation
- short-term event marketing support to augment your in-house marketing team
- advice on marketing, digital and social media for your event
- event-time delivery support for branding, social media and sponsor activation.
Events marketing showcase – Superbikes in the Square
From 2007 to 2011 Andrew was pivotal in the creation of the ‘Superbikes in the Square’ event – the first ‘street circuit’ motor racing event ever to be hosted in Glasgow.
Working in partnership with the British Superbike Championship and Knockhill Racing Circuit, ‘Superbikes in the Square’ closed Glasgow’s iconic George Square to create a temporary ‘race track’. 20 of the world’s best superbike riders and teams performed display laps around the circuit in front of over 15,000 spectators.
Events marketing showcase – The Bank of Scotland Great Scottish Run
In just 4 years Andrew’s marketing campaigns took the event from 17,000 participants to over 27,000, helped activate a highly successful title sponsorship with the Bank of Scotland and established the event as the largest mass participation sporting event in Scotland.
Let’s meet
Get in touch and let’s look at what The Marketing Apex can do for your event marketing.
The Marketing Apex 